Outreach Sequence Guide¶
How to run the sale — what to send, to whom, when · HumanityAI'd — July 2026
Confidential — internal sales enablement
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1. The motion in one line¶
Pilot-first, sovereignty-led, partner-backed. Lead with a low-risk 4-week gallery pilot; win on data-sovereignty and hands-free multilingual UX; co-bid fleet operations with an AV integrator to neutralize the incumbent's one advantage.
2. Who to approach, in order¶
- The operator, not just the museum — DCT Abu Dhabi, Dubai Culture, Qatar Museums, Saudi Museums Commission. One relationship cascades across many venues.
- The innovation / digital / visitor-experience lead — the internal champion who owns "world-first visitor tech."
- The director — for sponsorship and budget; especially valuable during a new-director honeymoon (e.g., incoming Louvre AD director).
- In parallel, an AV integrator (Electrosonic / ACCIONA Cultura / Kraftwerk) — as a co-bid partner for installation and fleet ops.
3. Which document at which stage¶
| Stage | Goal | Send / show |
|---|---|---|
| 1. First touch | Get a meeting | One-Pager + a 2-line sovereignty hook |
| 2. Discovery call | Qualify, learn their languages/KPIs | Master Pitch Deck (or Louvre-AD-style tailored deck) |
| 3. Live demo | Create the "wow" | Glasses demo + Demo Script; leave the Case Study |
| 4. Technical vetting | Satisfy IT/security | Technical Due-Diligence Report + Deployment & Ops Guide |
| 5. Business case | Justify budget | BRD + PRD + Feature Matrix & Roadmap |
| 6. Pilot proposal | Get a signed POC | POC Playbook + Pricing & Packaging |
| 7. Formal tender | Win the RFP | RFP Response Template + Sample Response; attach the whole kit |
| Throughout | Positioning | Market Analysis + Competitor Analysis to frame every conversation |
4. The five messages that win (from the competitive analysis)¶
- Hands-free, eyes-up — visitors look at the art, not a phone.
- The exhibit recognizes itself — no QR, no keypad, no map-tapping.
- Every visitor's language on demand — 23 languages at ≈ zero per-language cost, matched to their real visitor mix.
- Sovereign by design — nothing leaves the museum; the checkbox cloud vendors fail.
- Curator-controlled AI — AI scale with institutional authority (human approval workflow).
5. First-touch email skeleton¶
Subject: Hands-free, every-language guide — a 4-week pilot, fully on your premises
Dear [name],
[Museum] serves visitors from [N] nationalities, but interpretation reaches only a few languages and asks visitors to look at a screen. We've built an AR-glasses guide where the visitor simply looks at an exhibit and hears it narrated in their own language — hands-free, in [their key languages] — and the entire AI runs on a server inside your museum, so no visitor data ever leaves the building.
It's proven end-to-end today. I'd like to show you a live demo and propose a low-risk 4-week pilot in one gallery, measured against numbers we agree together. Are you open to a 30-minute call?
[signature — HumanityAI'd, Artificial Intelligence for Smart Glasses]
6. Handling the three predictable objections¶
| Objection | One-line answer | Backing doc |
|---|---|---|
| "Glasses pilots failed before." | Our design isn't wedded to one glasses vendor, and the whole AI stack runs offline on-prem — the exact thing earlier cloud/Glass pilots lacked. | Due-Diligence Report |
| "Orpheo/NOUSdigital already run our guides." | Those are handheld or phone-based, pre-recorded, per-language cost. We're hands-free, recognition-driven, unlimited languages, and sovereign. | Competitor Analysis |
| "Can your small team operate a fleet at our scale?" | We co-bid fleet operations with [integrator]; our IP + their 50 years of museum-AV ops. | Contacts §4 |
7. Cadence¶
- Day 0: first-touch email (One-Pager attached).
- Day 3: LinkedIn connect with the innovation lead.
- Day 7: follow-up with the tailored deck or a 60-second demo video.
- Day 14: value email — the sovereignty + language-match angle for their specific visitor mix.
- Day 21: break-up email ("should I close the file?") — often the highest reply rate.
- On any reply: move to a discovery call, then a live demo within two weeks.
8. Region-specific notes¶
- Abu Dhabi/UAE: register on ADGPG early; expect to bid with or through a UAE-licensed partner; In-Country-Value scoring rewards a local support presence.
- Saudi: Etimad for ministry buys; Diriyah/RCU procure directly as corporates; on-prem is the default-compliant architecture under data-residency rules.
- Qatar: Monaqasat portal; Qatar Museums runs a unified experience across all its sites — sell the network, not one museum.
- Egypt/Jordan: GEM and Petra procure via their own authorities; huge foreign-visitor ratios make the language story strongest.